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Doobo - Branding
Crafting a Bold Identity for a Social Riding Revolution
Doobo Limited LTD - UK
About The Project
Doobo set out to redefine urban exploration by connecting users with unique ride experiences across land, sea, and air. To bring this vision to life, Areeb Technology was tasked with creating a brand identity that encapsulates the thrill of discovery and the joy of shared adventures. The challenge was to develop a visual language that resonates with a diverse audience, from supercar enthusiasts to horseback riders, while maintaining a cohesive and recognizable brand.
Key Challenges
- Diverse Audience Appeal: Designing a brand that speaks to various user groups with different interests and cultural backgrounds.
- Conveying Adventure and Trust: Balancing the excitement of new experiences with the assurance of safety and reliability.
- Scalability: Ensuring the brand identity is adaptable across multiple platforms and marketing materials.
Approach
We began by exploring themes of movement, connection, and exploration. The logo was crafted to symbolize dynamic motion, while the color palette was chosen to evoke excitement and trust. Typography and iconography were selected for clarity and universality, ensuring accessibility across languages and cultures. The brand guidelines were meticulously developed to maintain consistency across digital and physical touchpoints.
Outcome
The result is a bold and cohesive brand identity that captures Doobo's essence as a gateway to unforgettable experiences. The branding has successfully positioned Doobo as a pioneering platform in the social riding space, attracting a growing community of users eager to explore the world in new ways.
Feedback from our client
Nana Parry
Product Manager, Doobo Limited
"The team at Areeb understood our vision from day one. We wanted a brand that felt adventurous, youthful, and unmistakably different, and they delivered exactly that. The identity they created for Doobo is bold, vibrant, and instantly recognizable. It captures the spirit of what we’re building, not just visually but emotionally. Their work laid the foundation for how people perceive and connect with our brand."