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Samhan Investment - Branding
Honoring Saudi Heritage Through Modern Brand Design
Samhan Investments - KSA
About The Project
Samhan is not just an investment firm, it’s a statement of Saudi ambition. When Areeb Technology was entrusted with the branding of Samhan, the goal was clear: create a visual identity that reflects deep Saudi authenticity, while projecting confidence, progress, and a modern business spirit. The challenge was to honor Saudi heritage through design, without falling into traditional clichés or dated aesthetics.
Our task was to craft a brand that felt proudly local but globally relevant, one that speaks to partners, stakeholders, and investors both in the Kingdom and beyond.
Key Challenges
- Cultural Authenticity: The brand needed to feel unmistakably Saudi, from its symbolism to its structure, while avoiding overused or superficial design tropes.
- Modern Elegance: Balancing the deep roots of Saudi identity with a clean, sophisticated visual language fit for the investment world.
- Scalability & Application: Ensuring the brand could extend fluidly across digital, corporate, and print applications, from pitch decks to website and investor communications.
Approach
We started by exploring traditional Saudi patterns, architectural elements, and color stories, from Najdi geometric forms to earth-toned palettes inspired by the desert and historic craftsmanship. We translated these into modern visual elements with structured proportions, contemporary typography, and an iconic logomark.
Our design team developed a comprehensive brand system that included:
- A bilingual logo that reflects both strength and balance.
- A color palette rooted in nature and prestige, blending sand, stone, and deep green.
- A minimalist yet bold typographic system with Arabic and English harmony.
- A full set of corporate applications: business cards, presentation templates, and signage concepts.
- All assets were documented in a detailed brand guide to ensure consistency and future growth.
Outcome
Samhan now stands as a brand that authentically reflects Saudi identity and values, while signaling competence and ambition to a global audience. The brand is recognizable, professional, and emotionally resonant, supporting Samhan’s position as a trusted, forward-looking investment firm built on cultural strength.