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Contraa - Branding
A branding for an AI-Powered Procurement Platform
Client
Contraa - KSA
Link
About The Project
Areeb Technology collaborated with Contraa, a pioneering AI-powered procurement platform, to craft a bold and cohesive brand identity that reflects its mission to redefine buyer-supplier relationships through intelligence and transparency. Our branding team developed a strategic visual language that communicates Contraa’s innovative spirit and market leadership. From logo design to brand colors and typography, every element was designed to build trust, clarity, and recognition in a complex industry.
Key Challenges
- Brand Strategy: Defined core brand pillars, tone of voice, and positioning aligned with Contraa’s AI-first approach.
- Visual Identity: Designed a distinctive logo, color palette, and typography system to reinforce brand recognition.
- Brand Guidelines: Delivered comprehensive brand documentation for consistent application across platforms and communications.
Through this branding partnership, Contraa is equipped with a powerful visual identity that supports its growth and strengthens its presence in the digital procurement landscape.