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Foul Bar - Branding
An Oriental Restaurant Branding
Foul Bar - KSA
About The Project
Areeb Technology developed the full brand identity for Foul Bar, a modern Saudi restaurant that reimagines the traditional dish of foul with creativity and flair. The concept required a fresh, playful brand that celebrates cultural roots while standing out in the contemporary food scene.
The challenge was to transform a humble and beloved staple into a trendy, crave-worthy experience, without losing its authenticity. We crafted a bold and vibrant identity that captures the street-food spirit of foul, with a modern twist that resonates with younger audiences.
Key Challenges
- Branding: Created a dynamic and authentic visual identity, including logo design, typography, packaging elements, and in-store branding, all inspired by Saudi culture and food heritage.
- Tone & Personality: Blended tradition with boldness, giving Foul Bar a distinct character that feels both familiar and new.
- Cultural Relevance: Designed the brand to connect emotionally with local audiences while appealing to foodies looking for an authentic-yet-fresh dining experience.
Through this collaboration, Areeb Technology helped Foul Bar stand out as a proudly local brand with global visual appeal, redefining how traditional flavors are presented in today’s culinary world.