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Jaguar Card - Branding

Modern brand for a digital corporate card platform

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wdiur3v6ro5ow094eqkjp8ow
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wdiur3v6ro5ow094eqkjp8ow
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Client

Jagura Card - UK

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About The Project

Jaguar Card is an enterprise-grade fintech platform offering digital corporate credit cards, paired with real-time expense tracking and automated financial workflows. Designed for modern finance teams, the platform gives CFOs and operations leaders total control and visibility over organizational spending, from travel budgets and SaaS subscriptions to day-to-day operational expenses. Areeb Technology was brought in to build the brand identity from the ground up, creating a visual and strategic language that reflects Jaguar Card’s cutting-edge capabilities, while remaining approachable and trustworthy for enterprise clients.

Key Challenges

  • Positioning Jaguar Card as both powerful and accessible for enterprise teams.
  • Designing a brand that resonates with CFOs and procurement leads, while also feeling. modern and digitally native.
  • Expressing the platform’s security, reliability, and automation features without overwhelming the visual identity.
  • Ensuring versatility across digital interfaces, physical cards, and branded materials.

Approach

We began with strategic brand workshops to define Jaguar Card’s tone, values, and audience expectations. Drawing inspiration from clean financial minimalism and enterprise tech branding, we developed a bold logomark and supporting visual system.


Deliverables included:

  • A sleek and secure-looking logo with sharp, agile geometry
  • A color palette that balances authority with freshness, incorporating deep neutrals and high-contrast accents
  • A modern typography system optimized for dashboards, reports, and UI clarity
  • A custom iconography style supporting financial data, approvals, and automation
  • Visual assets and application mockups including dashboard UIs, mobile interfaces, and card design
  • A complete brand guidelines document was delivered to ensure consistency across teams and future growth stages.

Outcome

The final identity empowers Jaguar Card to speak confidently in the fintech space, conveying trust, intelligence, and innovation. The brand now serves as a strong foundation for scaling into new enterprise accounts, building credibility with decision-makers, and standing out in a rapidly evolving B2B financial market.

Feedback from our client

Peter Hillquote-img

Peter Hill

Founder & CEO

From the very first workshop, Areeb understood exactly what we needed. They didn’t just design a logo, they built a full identity that speaks to who we are as a fintech company. The brand feels secure, modern, and enterprise-ready, which was critical for us. Our team now has a consistent visual language that works across dashboards, presentations, and investor material. It’s been a huge asset for our credibility and growth.