.svg){kind=small}
New Administrative Capital - Branding
Urban development Branding
Administrative Capital for Urban Development
About The Project
Areeb Technology proudly collaborated via a national competition on the branding of Egypt’s New Administrative Capital, a visionary urban development project that represents the future of smart living, governance, and sustainability. The city is positioned as a national symbol of progress, innovation, and ambition, and the branding needed to reflect this monumental identity.
The challenge was to create a brand that balances national pride with futuristic thinking, sounds easy in both Arabic and English. Our team developed a comprehensive visual identity that captures the essence of Egypt’s heritage while positioning the city as a beacon of modernity.
Key Challenges
- National Identity: Crafted a brand that pays homage to Egypt’s cultural legacy while easy to read and write in both Arabic and English.
- Visual System: Designed a complete visual identity including logo, typography, and brand guidelines that communicate innovation, order, and prestige.
- Symbolism & Storytelling: Integrated visual metaphors of connectivity, sustainability, and smart urbanism to express the city’s values and aspirations.
Through this project, Areeb Technology contributed to shaping the public image of one of the most ambitious urban developments in the region. A capital that reflects Egypt’s bright future on the global stage.