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Rafek - Mobile Application
AI-powered personal life coaching app with bilingual support and secure native development
Rafek
About The Project
Rafek is a pioneering mobile application that brings life coaching services to users through intelligent AI-driven coaches. Designed for individuals seeking personal growth, wellness, and motivation, the app provides personalized guidance, mood tracking, and scientific personality analysis. Areeb Technology partnered with Rafek to deliver a full digital solution covering branding, user experience, and software development. The app was built to support both Arabic and English users, ensuring accessibility across diverse audiences in the Middle East and beyond.
Key Challenges
- Creating a seamless bilingual experience with smooth language switching and full right-to-left support.
- Designing an engaging interface that makes AI coaching approachable, human-like, and trustworthy.
- Developing secure native applications with scalable backend infrastructure.
- Integrating complex features such as mood tracking, personality assessments, and real-time AI chat in a simple, intuitive flow.
What We Delivered
- Complete branding package including identity design, color palette, and visual system.
- End-to-end UI/UX design optimized for iOS and Android with modern, user-friendly layouts.
- Mobile development for both Android and iOS ensuring high performance and responsiveness.
- Secure backend logic with admin panel for user management, content control, and analytics.
- Integration of AI coaching models personalities with interactive chat and personalized feedback.
- Goal management, mood tracking, and personality analysis modules with real-time data processing.
Outcome
Rafek is positioned as a next-generation personal coaching platform that combines AI intelligence with human-centered design. With its bilingual interface, secure infrastructure, and scientifically grounded features. Areeb Technology enabled Rafek to enter the market with a strong brand identity, advanced technology foundation, and a user experience designed to maximize engagement and trust.